The data used are new student registration data from 2014 until 2016 at Bina Darma University. The Naive Bayes Classifier algorithm is used to predict the interest of the study based on the calculations performed. Algorithm Naive Bayes Classifier is one method of data mining that can be used to support effective and efficient promotion strategies. The patterns found can provide useful information for generating economic benefits, effectiveness and efficiency. Data mining uses pattern recognition technology that is similar to statistical techniques and mathematical techniques.
Data mining is the process of finding new patterns in data by filtering large amounts of data.
Data Mining is a process that uses statistical techniques, mathematics, artificial intelligence, machine learning to extract and identify useful information and related knowledge from large databases.
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